He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes. Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world. He presents seminars in major i Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing. Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |